The Goal - What is the ultimate purpose of a company?

This book provides an easy-to-understand and entertaining way to understand the thinking required to manage a company or organization in a storybook format.

It is also the basis for modern business trends such as "vision" and "purpose," and should be read now by the next generation of leaders who will support the Japanese economy in the future.

What is the main purpose of a company?

It is to make a profit.

Even today, when values are becoming more diverse, this will never change.

However, there are many managers who lose sight of their goals because they are overwhelmed by the enormous amount of day-to-day work.

Based on the "Theory of Constraints," a management theory of total optimization, this book provides an exhaustive process for identifying issues that need to be addressed and improving them in the correct order.

The book also provides important suggestions for management, such as sharing the goal (target) when solving problems and seeing through the reality hidden behind the numbers.

The book is a "phantom business book" that was once banned in Japan for 17 years!

The first edition of "The Goal" was published in 1984. Although it is a bestseller that has been read by more than 10 million people around the world, it was not allowed to be translated and published in Japan for a long time. Dr. Eliyahu Goldratt, the author of the book, explains the reason for the continued refusal to publish the book as follows.

The Japanese are the best in the world at improving sub-optimization. If the Japanese were taught the method of total optimization as described in "The Goal," trade friction would flare up again and the world economy would be plunged into chaos.

Here are some hints for Japanese companies, which have long been said to be lacking in vitality, to regain their strength and become world leaders.

Domestic series has sold more than 1.25 million copies! Read by 10 million people worldwide!

The legendary book that Jeff Bezos has read with Amazon's management team.

What is "true productivity" that the next generation of leaders should aim for?

Top runners in Japan have also praised it highly.

Shinya Yamanaka, Director of the iPS Cell Research Institute, Kyoto University.  As the director of a research institute, I learned how to manage an organization that doesn't follow the theory.

◆Mr. Akira Takada (Founder, Japanet Takata / President, A and Live) This is a book that has thoroughly thought through the essence of problem solving.

Junichi Miki, President, Roland Corporation

The Theory of Constraints is a universal approach to maximizing existing resources.

A definitive management book that has not faded away.

A full-fledged business book that thoroughly considers "what is the goal of a company?

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