Advertising Management
We can manage your company's advertising on Google, Yahoo! We can place your advertisements on smart phones, PC applications, Youtube, Facebook, Instagram, and various browsers. We can manage listing ads, targeted ads, display ads, video ads, etc., according to your objectives and products. The cost for advertising management is 15% of the advertising budget.
Ad design
LP+広告運用
広告予算を適切に利用していただくためにランディングページからご支援しております。当社は広告運用のためのLP制作からご相談可能です。
新たなインターネットの世界と御社のカルチャーの強みをご体験ください
YouTube運用サポートや新規メディアの立ち上げなど、オンライン接客の強化も対応
月額、日額の広告予算上限を設定し反響や市況観により予算配分を調整
弊社は、一元化された集客の最適化を目的に問い合わせの偏りを減らす広告運用を行なっております。御社の売れ筋商品を強化する運用と合わせて、認知拡大、市場シェアを増加するためにリスティング広告、ターゲティング広告、ディスプレイ広告、動画広告、SNS広告などのWEB広告を使って、適切な広告施策を実施します。CPC設定は1日1回以上設定する場合もあります。
Advertising Business Mission
広告事業におけるミッション
コンテンツSEO対策、EFO対策、metaSEO対策などまずはSEO対策からご支援しています。
Reference Advertising Products
Examples of Advertising Management Services
Services for your company
Enhanced digital exposure inquiries
Yahoo, gooleの活用、SNSの活用、CPN(キャンペーン)設定、適正な予算配分、クリック数や問い合わせ数・CV数・季節や天候を考慮した運用、エリアごとの適正運用、商材ニーズや傾向を把握した運用を行います。
キャンペーン別、商品別に検証、予算消化進捗の確認、日額ヒット検証、LINE公式アカウントによる配信強化など
Advertising Issue 1
Low IMP / impression
Main Factors
Low CPC may be due to insufficient inclusion of search keywords. The number of sessions may also be low due to low product listings.
Improvement measures
・Raise CPC
・Include appropriate search keywords in product listing pages
・Daily keyword management
・Promote action by subdividing unlisted products and products
Advertising Issue 2
Low CTR/click through rate
Main Factors
Title and product name do not match
Main improvement measures
・Improvement of titles
・Include words that appeal to the needs in the title.
・Scrutinize keywords in product pages
・Select products with high relevance
・Restructure the campaign by closely examining low and high CTR products.
Advertising Issue 3
High CPA/Cost per-action
Main Factors
Budget consumption due to wasted clicks and low CVR conditions are disproportionate to the market.
Improvement measures
・Improve CTR and CVR
・Implement area-specific campaigns for products with low CPA
・Review the overall budget in conjunction with CPN implementation
Advertising Issue 4
Low CV/conversion (low CV Rate)
Main Factors
・Lack of information
・Not attractive to customers
・Content does not match the title
Improvement measures
・More detailed product information
・Improve photos, videos, and bullet points
・Use more characters within the maximum character count to make it easier to understand.
・EFO measures (simplification)
・Campaigns based on response, area, products, keywords, etc.
・Specificity of titles, measures to increase raw synthesis with product information
Step1
How to operating
We set KPIs for ad operations from the overall operation of web initiatives, and perform PDCA cycles for each ad campaign. From the start of the implementation of measures, we verify, analyze, and convert into data the numerical values necessary for the improvement cycle, and incorporate them into operations.
Step2
How to improve
Improve product listings by campaign, including correcting click and inquiry bias, and correcting wasted clicks.
Step3
index item
We consider Impressions/IMP, Clicks, Click Rate/CTR, Cost Per Click/CPC, Conversions/CV, Conversion Rate/CVR, Cost Per Action/CPA, etc. as indicators.
Step4
analysis item
Market analysis of new users and existing customers by inquiry time, purchase time, day of the week, gender ratio, type, age, phase, flow path, length of stay, etc.
Step5
How to use
We will use advertising tools and google analytics to datamined and analyze inquiry and buyer information. We will use this information to understand user trends within our web services and to set personas for campaigns and content creation.
Learn from and make the most of advertising operations
Learn from and make the most of advertising operations
Advertising costs are not just for advertising.
Verification by campaign and by product, budget digestion progress checks, and daily hit verification, which are conducted through ad operations, will be deployed to strengthen distribution through official LINE accounts.
Identify current issues based on company vision and business plan. Examine digital affinity and identify and set KPIs based on daily transactions. Examine the current digital issues and the use of digital from a long-term perspective, and classify the back-end (internal operations) and front-end (customer attraction operations). Divide back-end (internal operations) and front-end (customer attraction) operations.
Formulate the overall digital strategy and introduce specific digital tools from the KPI perspective, business strategy perspective, and activity plan perspective.